There are many different types of insurance that serve many different functions, but they all have one primary purpose…PROTECTING your assets.

Automotive and Homeowner's:

If you own a home or a car, you generally carry insurance to replace it if there is damage.

Answer…enough to replace your home or car. Anything less would be an immediate erosion of your wealth. How you purchase and maintain these types of coverages can also be a source for eroding your wealth over time.

Disability Income:

Disability Income Insurance can provide the cash flow needed to sustain your lifestyle in the event disability interrupts your ability to work.

Answer…enough to continue your income for as long as possible

Long-Term Care:

To protect your assets from erosion, should you require a nursing home or assisted living facility, Long-Term Care Insurance can provide a means to pay for your care. Without this type of coverage, the erosion of your wealth can be significant and can far outweigh the cost of owning such coverage.


Life insurance is a significant part of a successful financial plan and is one of the most misunderstood financial tools available to us. The amount and type of life insurance placed in a financial plan is critical in protecting your wealth and minimizing transferred dollars for you and your family along the way.

There are circumstances where you may only need death protection and a low, “level premium” is desirable. In this situation, and when coverage is needed for a “short period of time” - “term coverage” may be the best immediate temporary solution. Unfortunately, term insurance is often placed in a long-term financial plan as the best and cheapest method of owning life insurance. Over long periods of time, term life insurance premiums can have an eroding effect on your wealth.

If you are looking for a place to “accumulate money” that provides the highest level of benefits at their maximum level, “permanent life insurance” is a great choice. No other financial product offers as many benefits that are crucial to your financial plan.

What is the difference in what you believe to be true and what is true regarding permanent life insurance?

Besides death benefit protection, permanent life insurance maximum funded to the government limit can be an efficient place to accumulate and protect your wealth.

Life insurance is the ONLY product available that will guarantee that what you want to happen WILL happen, even if you are not here to see it happen!.

Insurances should be based on what you want to have happen in the event of a loss. For most of us, this is how we purchase our homeowners, auto, disability, health, long-term care, personal liability, etc. When it comes to life insurance, we immediately switch from what we want to what we need. Why?